Social Media Manager Job Description

We are looking for a Social Media Manager to plan, publish and analyse our content on social platforms and to build a lively community around our brand. You will define the editorial line, create or commission content, answer our audience and report on results. You will work closely with marketing, customer service and the leadership team.

Responsibilities

• Define the social media strategy and editorial calendar in line with marketing goals
• Create, commission and publish content adapted to each platform
• Manage the brand tone of voice and keep it consistent across all accounts
• Respond to comments and messages and moderate the community
• Monitor conversations around the brand, the sector and competitors
• Coordinate with customer service on questions and complaints received on social channels
• Plan and manage paid social campaigns and a small budget where relevant
• Work with designers, video creators, influencers and agencies
• Report regularly on performance and recommend adjustments
• Prepare and apply a protocol for sensitive situations and online crises

Requirements

• Proven experience managing professional social media accounts
• Excellent writing skills and a good sense of visual and video content
• Good knowledge of the main platforms, their formats and their audiences
• Ability to read analytics and turn them into decisions
• Experience with scheduling and social listening tools
• Calm and sound judgement when dealing with criticism in public
• Organisation and ability to work with several teams and approvals

Nice to Have

• Experience in our industry or in a regulated sector
• Basic video editing or design skills
• Experience with paid social advertising
• Experience working with influencers or ambassadors