Marketing Manager Job Description

We are looking for a Marketing Manager to define and run our marketing strategy, from positioning to campaigns, and to prove its contribution to growth. You will own the budget, lead a small team and external partners, and work closely with sales and product. You will be accountable for the quality of our message and for the results it brings.

Responsibilities

• Define the marketing strategy and annual plan in line with the company objectives
• Own the marketing budget and allocate it across channels and campaigns
• Plan, launch and optimise campaigns across digital, content, email, events and partnerships
• Define target audiences, positioning and messaging for each product or market
• Work with sales to define lead quality, hand-over rules and shared goals
• Track performance, report on results and recommend changes based on data
• Manage and develop team members, agencies and freelancers
• Lead product launches together with product and customer teams
• Protect brand consistency across channels and markets
• Run customer and market research to guide decisions

Requirements

• Proven experience in marketing, including responsibility for campaigns and a budget
• Strong understanding of digital marketing channels and how they work together
• Ability to analyse results and to connect marketing activity to business outcomes
• Excellent written and spoken communication
• Experience of managing people, agencies or freelancers
• Experience with a marketing automation tool or CRM
• Strategic thinking combined with a practical, hands-on approach

Nice to Have

• Experience in our industry or our type of customer
• Experience of B2B and B2C marketing
• Experience of international or multilingual campaigns
• Experience building a marketing function from scratch