SEO Specialist Job Description

We are looking for an SEO Specialist to grow our visibility and qualified traffic from search engines. You will audit the site, define keyword and content priorities, work with developers and writers to implement improvements and measure their effect. You will report to the marketing team and help the business understand what SEO can and cannot deliver.

Responsibilities

• Run technical, content and link audits and turn them into a prioritised action plan
• Research keywords and search intent and define the content opportunities
• Brief writers and editors and review content for relevance and optimisation
• Work with developers on crawling, indexing, speed, structured data and site architecture
• Improve internal linking and the structure of the site
• Develop a link building and digital PR approach that respects search engine guidelines
• Monitor rankings, traffic, conversions and search console data
• Analyse the effect of algorithm updates and competitors' moves
• Prepare migrations, redesigns and international versions from an SEO point of view
• Report results and explain recommendations to non-specialist colleagues

Requirements

• Proven experience in SEO, in-house or at an agency
• Solid knowledge of technical SEO, crawling, indexing and site architecture
• Experience of keyword research and content planning based on search intent
• Ability to analyse data with web analytics and search console tools
• Experience with SEO tools for crawling, ranking and link analysis
• Clear communication with developers, writers and managers
• Rigour and patience, since results take time and must be demonstrated

Nice to Have

• Basic knowledge of HTML, JavaScript and how a site is rendered
• Experience with international or multilingual websites
• Experience with large sites or e-commerce catalogues
• Experience with data reporting dashboards