25 SEO Specialist Interview Questions
Assess technical SEO, content and keyword strategy, link building, analytics and the ability to prove results, beyond knowing a list of tools.
SEO Specialist Interview Questions
25 total- 1
How would you run an SEO audit of a website you have never seen, and in what order?
- 2
How do you do keyword research and decide which keywords are worth pursuing?
- 3
Explain how you would diagnose a sudden drop in organic traffic.
- 4
What technical issues do you check first, and how do you decide which to fix first?
- 5
How do you work with developers to get SEO changes implemented?
- 6
Tell me about a ranking improvement you achieved. What did you change and how did you prove the link?
- 7
How do you plan content around search intent rather than only around keywords?
- 8
What is your approach to internal linking and site architecture?
- 9
How do you build links without taking risks that could lead to a penalty?
- 10
How do you handle duplicate or thin content on a large site?
- 11
Which metrics do you report to management, and how do you connect SEO to revenue?
- 12
How do you prepare for a site migration, a redesign or a change of domain?
- 13
How do you approach SEO for a website in several languages or countries?
- 14
How do you assess the effect of a search engine update on your site?
- 15
How do you work with writers and editors so that content is both good and optimised?
- 16
Describe how you would do local SEO for a business with several locations.
- 17
How do you take Core Web Vitals and page speed into account, and when are they a priority?
- 18
How do you decide between improving an existing page and creating a new one?
- 19
What is your view on AI-generated content and on search results that answer without a click?
- 20
Tell me about an SEO mistake you made or inherited. How did you fix it?
- 21
How do you explain SEO to executives who expect results within weeks?
- 22
Which tools do you use for crawling, rankings and analysis, and what are their limits?
- 23
How do you prioritise a backlog of SEO tasks when resources are limited?
- 24
How do you keep your knowledge current when advice in the SEO community often conflicts?
- 25
What would you want to analyse and deliver in your first ninety days on our site?
SEO Specialist: let the AI hold the first interview
Every candidate takes a structured voice interview from their secure portal, whenever it suits them. Your team reads one scored report per candidate and makes the decision.